Coke /Fifa/ cosm
Creative Direction, Interactive environments, production
Led the creative direction, design, and production of an experiential event celebrating the partnership between Coca-Cola and the FIFA World Cup. Developed immersive interactive environments that brought the collaboration to life, creating engaging brand experiences through innovative spatial design, digital activations, and cohesive storytelling while overseeing the project from creative concept through production execution.
forced perspective installation
“In terms of NBA All-Star activations, Kia’s #KiaAllStarLoft was one of the most thoughtfully designed in that it met the needs and interests of its target market by providing unparalleled access to the brand’s vehicles, NBA stars and the game of basketball. Along with this “360-degree” execution, where Kia’s activation stood out the most was in its creativity.”